Why Most People Will Never Reach Their Goals! by Ken Burgess


It’s sad but true that many people are failing in reaching their goals!

Even though they sit down and ask themselves what they really want in life, write it down, break their goals into small action steps and take action – they won’t achieve most of their goals.
Do you know why they’ll fail? No?
It’s because they forgot to identify the *Benefits* they will gain by reaching their goals!

What does that mean? Let me give you a simple example…

What happens when someone offers you a product? When are you going to buy it? Are you interested in the features of that product?

No, not at all! What you are interested in and influences you in whether or not you are going to buy is to know the *benefits* of this particular product.
You want to know “what is in it for me?” And the same happens to you when you set up your goals. You will not be committed to your goals one hundred percent if you are not clear on the benefits you will gain by reaching them.

When you are not sure of the benefits it’s very difficult to maintain the necessary persistence, dedication and enthusiasm!

So, you always have to ask yourself *why* you want to achieve a particular goal. If you are clear on the benefits, you are willing to pay the price. Instead of setting up a goal like “I want to have a successful business,” and then just taking action, you have to identify the benefits.

-Imagine how it will feel like to have a successful business
-Imagine how your family and friends will admire you
-Imagine how you make smart investments
-Imagine taking that long vacation you always wanted

By doing so you will have the necessary momentum that keeps you right on track until your goal is reached. The only difference between those who make it and those who don’t is desire. And benefits and rewards create this desire! Now you have the chance to belong to those who *make it.*


Goals – Making Them, Reaching Them

I’ve been at this fitness thing since Dec. 3. Some people called me crazy for starting it prior the holidays. But I survived and continued to lose weight. Some people asked me how hard it is to change to healthy eating with younger children at home. It’s not hard. They are learning to eat healthy as well. They like some of the veggies that I fix. Others (Brussels sprouts)…not so much. We’ve typically eaten fairly healthy anyway, so this change hasn’t been too harsh for them.

I’ve had other folks say they can’t do portion control. “I love food too much” is what I hear. Hey, I love food, too. I grew up in a family of 5 boys and a girl. Our Mom is an incredible cook who could cook to feed the neighborhood. And it was (and is) delicious! We ate good and big.

But portion control does not equal starving or eating tiny, tiny bits of food. No, it’s about appropriate amounts of specific foods. I don’t down 1 1/2 chicken breasts anymore. I will eat 1/2 of one. Is that starving myself? No. Because on the rest of my plate will be a much larger portion of vegetables that I prepared – broccoli, cauliflower, Brussels sprouts, etc. I also eat plenty of fresh fruit. If I snack, I now prefer a healthier choice – low fat cheese stick, apple, banana, raw pecans, roasted almonds, a piece of beef jerky. And, yes, I will occasionally eat a candy bar. Everything in moderation.

I have begun to intensify my exercising by joining a gym. I am taking advantage of my company’s wellness program. They gave my $100 towards my gym membership which is $120/year. How could I turn that down? After 3 visits to the gym so far this week, I’m feeling the difference. No, my body hasn’t changed that much, but it will. The scale is showing me the difference (ah, but the official weigh in doesn’t happen again until this coming Monday). I’m well on my way to my first goal of hitting the 200 lbs mark.

This whole thing is working for me:

* I set a goal.
* I wrote that goal down (in My Fitness Pal).
* I consistently use a tool to help me plan what I eat and how much (MFP).
* I follow through on that plan for every meal.
* I am making healthy food and exercise choices.
* I am committing to a consistent exercise plan and I am doing it.
* I am journaling about my progress (you’re reading my journal right now!)

It works…and I’m working it!